Evaluation of the brochure “Everything to do with: pregnancy and childbirth” (Project profile)
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Evaluation of the brochure "Everything to do with: pregnancy and childbirth"

Evaluation of the brochure “Everything to do with: pregnancy and childbirth”

Project profile

Inhaltsübersicht


 

Project team

IFUMA
Institut für Marktforschung, Cologne

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Maarweg 149-161
50825 Köln
Germany
Tel.: +44 (0)221 8992-0
Fax: +44 (0)221 8992-300
www.bzga.de

 

Research institution

IFUMA
Institut für Marktforschung
Am Botanischen Garten 57
50735 Köln
Germany
Tel.: +44 (0)221 767001
Fax: +44 (0)221 9762456
www.ifuma.de

 

Survey period

December 2006 to January 2007

 

Target group

Pregnant women between the ages of 20 and 40 (end users)
Midwives; gynaecologists with their own practice

 

Samples

Survey of the end users:
n = 60 pregnant women

Breakdown by:
age:
n = 30 20–30-year-olds
n = 30 31–40-year-olds

education:
n = 20 secondary school to 16
n = 20 intermediate school to 16
n = 20 high school to 18, university

Background:
10 % of the pregnant women had a migrant background

Survey of the experts:
n = 30 experts, of which
n1 = 15 gynaecologists with their own practice
n2 = 15 midwives

 

Methodological approach / research design

Survey of the end users:
Face-to-face interviews as home interviews with two visits
1st visit: evaluation of the brochure prior to reading it
2nd visit: evaluation of the brochure after reading it

Survey conducted by means of a structured questionnaire at three sampling points (north, central, south)

Survey of the experts:
Telephone surveys were conducted after the experts had had a contact interview over the phone and they had been sent the brochure. The survey took place by means of a structured questionnaire after the experts had a week to occupy themselves with the brochure.