Inhaltsübersicht

• Project management
• Ordering party
• Research institution
• Questioning period
• Target group
• Samples
• Methodological approach/research design

 

Project management

Project team
Julia Kühn M.A., sociologist
SKOPOS Institut für Markt- und Kommunikationsforschung, Cologne
In collaboration with
Dipl.-soz. Marcus Dreyer
(Project supervision) 

 

Ordering party

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimerstr. 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax.:0221 8992-300
www.bzga.de 

 

Research institution

SKOPOS Institut für Markt- und Kommunikationsforschung, Köln
Hans-Böckler-Strasse 163
50354 Hürth
Germany
Tel.: 02233/518440
Fax.:02233/518449
www.skopos.de
 

 

Questioning period

21 November – 13 December 2005
 

 

Target group

Experts (advice centres); recruitment via the BZgA mailing list
Male and female end-users (contraceptive users, pregnant women, fathers-to-be); recruitment via SKOPOS  

 

Samples

Group 1: experts, n = 78
Group 2: pregnant women, n = 44; fathers-to-be, n = 85
Group 3: women using contraception, n = 68; men using
contraception, n = 93 

 

Methodological approach/research design

Quantitative, standardized online survey investigation on the server-based prototype