Inhaltsübersicht

• Project management
• Client
• Research institution
• Survey period
• Target group
• Samples
• Methodological approach/research design

 

Project management

IFUMA
Institut für Marktforschung
(institute for market research)

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimerstr. 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax.:0221 8992-300
poststelle@bzga.de
www.bzgA.de 

 

Research institution

IFUMA
Institut für Marktforschung
Am Botanischen Garten 57
50735 Köln
Germany
Tel.: 0221 767001
Fax. 0221 9762456
www.ifuma.de
 

 

Survey period

June – July 2006
 

 

Target group

Young people aged between 12 and 17
 

 

Samples

N = 60 young people
Age: 12 to 17 years old, ten young people per year of age
50% girls, 50% boys
A third each
Hauptschle pupils
Realschule pupils
Sixth-formers
Some young people from a migrant background distributed over the different educational levels
 

 

Methodological approach/research design

Data collection in the context of two interview visits as a home-use test

In the context of a pretest, selected topics were investigated for further subjects under the heading of “Sexyclopaedia” in shape of a pamphlet.