Inhaltsübersicht

• Project management
• Client
• Research institution
• Questioning period
• Target group
• Samples
• Methodological approach/research design

 

Project management

Project team
Julia Kühn, M.A., sociologist
SKOPOS Institut für Markt- und Kommunikationsforschung,
Cologne
In collaboration with
Dipl.-soz. Marcus Dreyer
(project supervision) 

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimerstr. 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax.:0221 8992-300
www.bzga.de 

 

Research institution

SKOPOS Institut für Markt- und Kommunikationsforschung, Köln
Hans-Böckler-Strasse 163
50354 Hürth
Tel.: 02233/518440
Fax.:02233/518449
www.skopos.de
 

 

Questioning period

4 May – 11 May 2005
 

 

Target group

Actual and potential users of contraceptives, pregnant women, people who would like to have children
 

 

Samples

20 individual explorations:
Internet users of various ages and different educational backgrounds
10 actual and potential users of contraceptives; 6 pregnant women,
4 people wishing to have children
Recruitment by SKOPOS
 

 

Methodological approach/research design

Qualitative individual explorations (60 – 80 minutes)
Investigation using the HTML-based click-dummy