Inhaltsübersicht

• Project management
• Client
• Research institution
• Survey period
• Target group
• Samples
• Methodological approach/research design

 

Project management

ALPHA-Institut
Gesellschaft für psychologische Markt- und
Komunikationsforschung mbH
(association for psychological market and communication research)
 

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimerstr. 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax.:0221 8992-300
poststelle@bzga.de
www.bzgA.de 

 

Research institution

ALPHA-Institut
Gesellschaft für psychologische Markt- und Kommunikationsforschung mbH
Kaiserstrasse 15
5116 Mainz
Germany
Tel.: 06131 6306-0
Fax. 06131 63068-50
www.alpha-institut.de

 

Survey period

10 February – 25 February 2005
 

 

Target group

Girls between the ages of 10 and 15 as well as their parents
 

 

Samples

90 girls between the ages of 10 and 15, of which 30 have an Islamic cultural background; evenly distributed age groups, balanced ratio of pupils attending Hauptschule, Realschule, Gesamtschule and Gynmasium.

60 parents of girls between the ages of 10 and 15, of which 20 have an Islamic background, a total of 6 fathers

 

Methodological approach/research design

Handout of the brochure, short positioning interview with the request to read as much of it as possible over the next 8 days, followed by a concluding interview.