Inhaltsübersicht

• Project team
• Client
• Research institution
• Time period
• Target group
• Samples
• Methodological approach/research design

 

Project team

ALPHA-Institut
Gesellschaft für psychologische Markt- und Kommunikationsforschung mbH (society for psychological market and communication research)
 

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimer Strasse 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax: 0221 8992-300
www.bzga.de 

 

Research institution

ALPHA-Institut
Gesellschaft für psychologische Markt- und
Kommunikationsforschung mbH
Kaiserstr. 15
55116 Mainz
Germany
Tel.: 06131 63068-0
Fax: 06131 63068-50
www.alpha-institut.de
 

 

Time period

August 2003 – October 2003
 

 

Target group

Girls and boys aged between 14 and 16 who travelled abroad
 

 

Samples

70 girls
50 boys

The majority attend a Gymnasium (academic secondary school), nearly a third a Realschule (middle school) and 5% a Hauptschule (non-academic secondary school).
 

 

Methodological approach/research design

Questionnaire