Inhaltsübersicht

• Project management
• Client
• Research institution
• Project period
• Target group
• Methodological approach/research design

 

Project management

Project team
Project management
Johanna Zierau, Institut für Entwicklungsplanung und Strukturforschung GmbH an der Universität Hannover (institute for developmental planning and structural research at
the University of Hanover)

Collaboration
Elke Blume
Hannah Schöberle

Cooperative partners
Marcella Knipschild
Sinus – Büro für Kommunikation,
Cologne
Germany

 

Client

Bundeszentrale für gesundheitliche Aufklärung
Ostmerheimerstr. 220
51109 Köln
Germany
Tel.: 0221 8992-0
Fax.:0221 8992-300
poststelle@bzga.de
www.bzga.de 

 

Research institution

Institut für Entwicklungsplanung und Strukturforschung GmbH an der Universität Hannover
Lister Str. 15
Hannover
Germany
Tel.: 0511 399-70
Fax. 0511 399-7229
www.ies.uni-hannover.de 

 

Project period

November 2003 – March 2005
 

 

Target group

Upbringers and parents of children of preschool age
 

 

Methodological approach/research design

The results of the evaluation presented refer to the Schleswig-Holstein project.

The evaluation sought to answer the following questions:

Are the campaign’s central goals being achieved?

What improvements and changes are in order with a view to optimizing the effect of the children’s songs tour?

The evaluation concentrates on four components:

The agency responsible for the organization of concerts and workshops (collection of on-scene activities to conduct concerts and workshops as well as to set up regional structures)

The concerts (recording reaction to the concert visit, amongst other things)

The workshops (survey of the participants and course leaders)

The use of the kindergarten box (surveys in selected kindergartens for use with and without participation at the workshops and/or concerts).